About Us

Who we are

Meet the ImpactOS co-founders: helping to make a tangible difference is what drives our work.

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James Parkes

James Parkes

Co-Founder & CEO

James was in professional rugby for 21 years. Now a social value entrepreneur, he leads the development of ImpactOS — his latest endeavour after the successful launch of myday health.

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Ben Cheesebrough

Ben Cheesebrough

Co-Founder & CTO

Ben is an AI & full-stack developer who has founded a Saudi prop-tech startup. He interned with Aston Martin F1 (Web3) and Fiera Real Estate (fintech). Currently completing studies in AI & CS at the University of Birmingham.

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Tom Pringle

Tom Pringle

Co-Founder & COO

Tom has worked in and around technology his entire professional career spanning two decades: as an industry analyst, management consultant, and software executive.

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What Drives Us

Our Vision & Values

Our values define our day-to-day work, how we treat each other, our customers and partners, and how we build and deliver products.

Foundational Trust

Trust defines how we work. It is earnt, not given. We will make building trust part of all our work, with our colleagues, our customers, and communities.

Always Better

Leave what we found, from our day-to-day work to the whole planet, better than we found it.

You Win, We All Win

Whether teammate, customer, or community, we are motivated to help you be as successful as possible: by doing so, we all win.

Lean, But Not Mean

We understand that value is not just a financial metric. We use our shared resources — time, effort and money — as if we personally own them.

Our Mission

Making social value measurable, reportable, and actionable

We believe that every organisation has the potential to create meaningful social impact. ImpactOS provides the tools to prove it, track it, and communicate it — turning good intentions into demonstrable outcomes.